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Basic Feather is a badminton brand founded by Flemming Quach and former professional player Morten Frost.
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Agency:
Baseborn
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Industry:
Sport / Clothing
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Category:
Brand Identity
Background
Credits
Total Credits:
4
Simon Holm Larsen
Lead Brand Designer
Baseborn
Simon Storm Randrup
Video & Photographer
Gen Z Media
Flemming Quach
Brand Manager
Basic Feather
Simon Holm Larsen
Photographer
Baseborn
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Basic Feather
Description
Basic Feather is a badminton brand founded by Flemming Quach and former professional player Morten Frost. The brand is rooted in a deep respect for the sport itself, and guided with a simple, clean, and quality-driven mindset.
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The design built on a grid system inspired by the badminton court itself, abstracted to capture its iconic structure in a way that feels minimal yet badminton. The color palette is derived directly from the product line, using tone-on-tone to maintain a calm, clean expression to keep the idea of Basic Feather as a simple, refined canvas.
The design built on a grid system inspired by the badminton court itself, abstracted to capture its iconic structure in a way that feels minimal yet badminton. The color palette is derived directly from the product line, using tone-on-tone to maintain a calm, clean expression to keep the idea of Basic Feather as a simple, refined canvas.
The design built on a grid system inspired by the badminton court itself, abstracted to capture its iconic structure in a way that feels minimal yet badminton. The color palette is derived directly from the product line, using tone-on-tone to maintain a calm, clean expression to keep the idea of Basic Feather as a simple, refined canvas.
The design built on a grid system inspired by the badminton court itself, abstracted to capture its iconic structure in a way that feels minimal yet badminton. The color palette is derived directly from the product line, using tone-on-tone to maintain a calm, clean expression to keep the idea of Basic Feather as a simple, refined canvas.
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We positioned Basic Feather as a brand rooted closer to the sport itself trusting simplicity, clarity, and restraint, with a subtle fashion sensibility.
At its core was a belief that badminton doesn’t need to shout. But instead making the sport carries its own confidence. From this insight, we defined the brand position “A canvas for your journey” a quietly confident, fashion-led badminton brand that creates space for the player to shine, without dictating identity or style.
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