We created a simple, considered visual universe where every element is rooted in the product’s core characteristics. The symbol is directly from the product itself, while the wordmark reflects its round, simple forms. The color palette is built around the product’s strong yellow, giving the identity warmth and clarity. A clean typographic system allows the brand’s playfulness to come through in tone of voice, rhythm, and layout.

To build on the product’s intuitive and direct nature, motion became the core, with inspiration form the product’s behavior, the bird dropping and rising back to life. This movement brings a playful quality into the brand, translated through a fluid upward motion in the typographic system. The “i” in the wordmark is designed to resemble the falling bird itself, directly linking motion, meaning, and symbol into one expression.